HD TV’s are HD TV’s, I don’t care about them. But this ad starts make me think I should? What’s neat about this brand new piece for Sony is that nothing was animated. Hundreds of helpers actually found a way to shoot thousands and thousands of petals “exploding” from a volcano by using high powered fans, plastic tarps shifted to make them appear bubbly, and lot of brooms for cleanup. Impressive, right? Intense craft is always inspiring, like illustration and sculpture, but if it’s not in your face or over-done craft can be taken to an incredible scale. I’d say this is an example of crafty gone awesome.