In an ad world of blogging “cooperation” and forced social placements out the wazoo, here’s a cleverly placement for a message that matters. Oh- and for a mock-tutorial the tone seems strangely on brand. Then again, it’s VW. Did you expect any less?
The twist definitely has an initial impactful (pardon the pun) for anyone watching, and I wonder if it had any real statistical change. Nonetheless, this work from DDB Berlin gained a shitload of online attention, as far as makeup videos go, and won a CLIO for innovative placement.
Buuuut since no one really likes an interruption, I believe it might be improved by at least a button at the end to rewind or show the intended tutorial ending. I mean, car crashes suck but bedazzled eyes still matter.