360i is a full serviced agency founded in 1998, with a focus on social/interactive/digital content. In 2013, AdAge deemed them #2 on their US A-list. 360i has a colorful office in Atlanta, Chicago, Detroit, London and New York (HQ). Some of their royal clients include Coke, Hanes, HBO, JC Penny, Toyota, Oscar Meyer and Oreo.
Alright that’s enough stats. Let’s talk about cookies.
360i are the smarties behind one of the funnier, perfectly timed jokes during the Superbowl blackout fiasco this year. They had a team watching the game who promptly tweeted this baby:
“Within minutes, we concepted, designed and published a piece of content that… garnered 525 million earned media impressions – that’s 5X the number of people who tuned in to watch the game. Wired magazine declared Oreo as the Super Bowl winner, and Adweek even ranked the tweet as one of the top five ‘ads’ of the night.”
And it wasn’t even on TV. Suddenly spending millions on a spot seems silly.
360i are also the folks behind The Daily Twist, another major OREO success this past year.
The idea was to see current events (really the most popular event of that day) through the eyes of an oreo. With a cute, simple, very-cookie appropriate art direction the campaign was stupidly successful. I think a lot of the attention is due to the campaigns bold start. On July 25th, they kicked open the social door with this (now familiar) image:
“Fan engagement soared. We saw a 280 percent increase in Facebook shares and 510 percent increase in re-tweets on Twitter. The content series garnered more than 1 million Likes on Facebook – or 10,000 Likes per post, on average. Oreo became a fixture in the press for the duration of the campaign, earning praise and mention from outlets like the New York Times, Huffington Post, Mashable, ABC News, CNN and BuzzFeed. These and thousands of other placements produced more than 230 million earned media impressions.”
360i offers year round internships, mostly in NY. You can check them out on their career tab that interacts like a colorful elevator. It’s fucking enjoyable, which hopefully means that working there is too.