Fish with razors. Sounds like a B-rate aquarium horror. Though in a dry digital sphere, razorfish are great. They’re a school of technologists, marketing strategists, and creatives who are “inventing the digital future,” as they put it. Ironically, their office still reminds me of an aquarium.
A couple of years ago I met someone who worked at Razorfish- Austin. That was the first time I had heard of the company and I was surprised to discover their other branches in Atlanta, Chicago, New York, Philadelphia, Portland, SF, and Seattle. It’s also funny to think about how much success the pixel trouts (sharks?) have had since that day. In 2008, Razorfish won over 75 creative awards, including 10 Webby’s. In 2010 they were placed #4 on AdeAge’s A-list.
I’ve been digging through much of Razorfish’s work to place a few samples here. In that process I found something called an Outlook Report:
“We compiled Volume 10 of the Razorfish Outlook Report to help brands navigate the growing diversity of media solutions and technology platforms – and ultimately build their businesses by harnessing the power of the convergence of creativity, media, and technology.”
The Outlook Report is an entirely separate site page with sixteen noteworthy essays on digital marketing. The essays are written by one, sometimes two or three, brilliant Razorfish employees that use their personal insights an actual data to express useful marketing theses.
The essays have simple, thoughtful info-graphs…
and somewhat common sense, but positive insights.
What’s neat to me is that all of this information is free for public consumption. I’m using some of the insights of Jonathan Hull, Razorfish VP of Emerging Experiences, for a digital management presentation next week. Sure, this Outlook Report is a great method of self-promotion. But it’s also honest information that can help anyone, not just Razorfish clients, adjust in the speedy realm of digital.